Karla Robinson

Digital Strategist, Creative Writer, Communications Specialist

Current Location: DENVER, CO

LinkedIn: linkedin.com/in/robinsonkarla/

Twitter: @Karla_Robinson

SKILLS

  • Basic HTML, CSS, SEO/SEM

  • Data analytics and visualization

  • Copywriting and editing

  • Fact-checking and research

  • Photography and design

  • Asana, Jira, Trello, ClickUp, Notion

  • SendGrid and Mailchimp

  • Sprout Social and Hootsuite

  • WordPress, Drupal, Sitecore

  • Adobe Creative Suite

  • Basic SaaS and API

  • B2B and B2C

PROFILE

I am a climate champion, marketing expert, and communications strategist who loves to solve problems. My attention to detail, organization, and passion for learning set me apart. Consulting taught me to move fast and embrace ambiguity. Politics inspired me to pursue meaningful work. I want to help save the planet from climate change.

EXPERIENCE

Interactive Strategies​ — Digital Writer & Creative Strategist
2021 - 2023

  • Wrote compelling content for email, paid search, organic and paid social, blogs, and websites for 30 clients; adapted tone, voice, and style to each client, industry, audience, and channel; crafted email campaigns that raised millions of dollars for nonprofit clients.

  • Built creative strategies for clients’ paid advertising and email marketing; facilitated brainstorms with designers and strategists; coordinated internal assignments to meet client deadlines.

  • Developed case studies to illustrate the impact of our work; facilitated successful new business pitches by building spec creative, proofing proposals, and presenting to prospective clients.

  • Led our DEI&B Culture Committee, producing staff-wide informational sessions and supporting onboarding; helped create our company’s DEI&B strategy and implementation plan.

Tom Steyer 2020 | PAC​ — Creative Writer | Digital Strategist
2019 - 2020

  • Wrote copy for email, social, website, video, Medium, and op-eds to engage and grow Tom’s list.

  • Pitched, drafted, edited, built, QA’d, and A/B tested multiple email campaigns daily to a distribution list of nearly 2 million supporters.

  • Leveraged 2020 campaign learnings to improve PAC digital marketing—increased email conversion rates, expanded social engagement, and refined audience segmentation.

  • Built our style guide to standardize messaging and document brand guidelines.

  • Collaborated with the press team to manage media requests and coordinate press releases.

  • Managed Tom’s Medium account, producing and publishing blog posts twice weekly.

  • Drove adoption of our TeamTom app; communicated rolling releases with in-app training modules.

Deloitte — Consultant
2014 - 2018

  • Developed and implemented project plans, marketing strategies, brand narratives, and communication schedules across seven large-scale transformations.

  • Distilled complex, technical information into reader-friendly slide decks and thought leadership.

  • Conducted stakeholder interviews, extrapolated trends, and presented recommendations.

  • Collected and analyzed user data to build the case for change and develop targeted outcomes.

  • Created processes, toolkits, templates, training material, job aids, quick-reference guides, style guides, case studies, whitepapers, and analytics reports.

EDUCATION

University of Southern California
B.A. Print & Digital Journalism, Summa Cum Laude